www.atpenworld.co.ukT: 020 8518 5480

We prefer all artwork to be sent in a vector format, bitmaps are rarely good enough quality for us to use.

If you are unaware of the difference between Vector and Bitmap artwork, these short description should help explain:

Vector Images
Vector graphics (or line art) are a resolution-independent, scalable format composed of individual objects made up of mathematical calculations. In other words Vector images can be resized easily without loss of quality making them an ideal format for initial design of logos and illustrations that to be used at multiple sizes. When resizing, the edges of the artwork will remain smooth and crisp. With Vector you are able to print different elements in different spot colours.

Bitmap Images -
Bitmap (or raster images) are a type of graphic composed of pixels (picture element) in a grid. Each pixel or "bit" contains color information for the image. Bitmap graphics formats have a fixed resolution which means that resizing a bitmap graphic can result in distortion and jagged edges.

All artwork should be sent in a format that can be opened in Adobe Illustrator CS3 or earlier (.ai .eps .pdf ). And all fonts used in artwork should be converted to outlines.

Bitmap images (.tiff .jpg/jpeg .gif .bmp .png .psd - or any PDF or Illustrator file with an embedded bitmap image) Can’t be used.

Pantone Matching System (PMS)
The inks we use are ‘Pantone Solid coated’

Pantone spot colours must be specified, preferably in the artwork file itself.

Please note that Pantone inks are slightly translucent when printed. When printed on a color other than white, be aware that the color can sometimes change dramatically, especially when printing on darker colours like black. The only ink colours with complete opacity are Black, Silver, or Gold.


If you don’t have artwork in EPS Vectorised format we can redraw it for you at a cost of £40+VAT for 1 colour print. Each additional colour will be £10+VAT per colour.

Full colour artwork will cost from £90+VAT to redraw, depending on complexity of artwork.